Stop guessing how your rent roll is really doing. See where it’s leaking, and what to fix first.
Rent Roll Pulse is a monthly health check for agency principals and PM heads. Enter the numbers you already have and see where you’re losing money, how you compare with agencies like yours, and what to fix first, before it shows up in your profit or your rent roll’s value.
First health check in five minutes · Nothing to integrate · No credit card
BUILT BY A PRINCIPAL WHO GREW HER OWN RENT ROLL, THEN AUDITED 60+ OTHERS
The multiplier Kate lifted her own rent roll to
Revenue one agency was leaving on the table without knowing it
Rent rolls audited across Australia
Numbers that shape your profit and rent roll value
Most problems show up in the numbers a year before they cost you. Nobody is measuring them.
Managements slipping away one at a time. Fees drifting below market. One resignation that puts you back in the PM chair. Rent Roll Pulse measures it every month, so you can act while it’s still cheap to fix.
More money in the bank, sooner.
Fees, late rent and vacancy: fixed within months.
Fewer surprises, fewer fires.
Catch lost managements and arrears before they become a crisis.
A healthier rent roll is worth more.
Buyers pay for years of healthy numbers, not a last-minute tidy-up.
Four numbers. One honest score.
Type the figures you already know and see, roughly, where your rent roll sits on health and estimated multiplier. No sign-up, nothing stored. The app then scores all 15 numbers and compares you with agencies like yours.
This teaser looks at three of the 15 numbers the app scores. Benchmarks are indicative and vary by market; the full health check compares you with agencies of a similar size and region.
Start with a five-minute health check. Then fix one thing a month, with Kate behind you.
Nothing to integrate, nothing for your team to learn. You enter the numbers you already have; Rent Roll Pulse turns them into a clear picture and a short to-do list.
- STEP 01
Enter your numbers
The figures already in your CRM or end-of-month report. About five minutes.
- STEP 02
Get your health score and an indicative value estimate
One score out of 100, plus an estimated multiplier.
- STEP 03
See how you compare
Your numbers next to agencies of your size and region.
- STEP 04
Set a goal
More profit, more managements or a higher rent roll value, 12 to 36 months out.
- STEP 05
See what’s holding you back
The three numbers to move first, each with a step-by-step guide.
- STEP 06
Come back every month
Watch the score move, with Kate’s live sessions and the community behind you.
Decide where you want to be. See exactly what’s in the way.
Grow to 500 managements. Lift profit by 20%. Be ready to sell in two years. Rent Roll Pulse turns the goal into a monthly plan and shows you how close you are.
“Grow my rent roll from $2M to $3M in value over 24 months.”
Rent Roll Pulse works out which numbers have to move, shows what’s holding you back today, and updates a progress bar every time you enter your figures.
- →See the three numbers holding you back right now
- →Track progress every month, next to agencies like yours
- Managements lost per month1.9% → target 1.2%
- Average management fee7.4% → target 8.2%
- Arrears > 7 days6% → target 3%
Is that good, bad, or just average? Now you’ll know.
Losing 6% of your managements a year: is that normal? Is an 8.5% fee good for your area? Is 22 days to re-let acceptable? Real, anonymised numbers from agencies of your size and region.
- Managements lost per month1.4%2.1% peer avg
- Average management fee8.6%7.9% peer avg
- Arrears > 7 days6.1%4.2% peer avg
- Days to re-let1922 peer avg
- Rent reviews on time84%71% peer avg
- Multiplier3.0×2.7× peer avg
Questions you’ll stop guessing about.
- Is my multiplier low for a rent roll this size?
- How does my management fee compare in my area?
- Am I losing more managements than everyone else?
- Do I have enough property managers for the properties I’ve got?
- What do the best-run agencies actually look like?
Anonymised and aggregated. No agency is ever named. Never shared with vendors or brokers.
The 15 numbers that shape your profit and rent roll value. Checked every month, not just the year you sell.
Growth, revenue and profitability, risk and compliance, and the quality of the rent roll. Each one explained in plain English in the Knowledge Hub: what it means, what good looks like, how to move it.
Growth
- Net portfolio growth
- New managements added
- Managements lost per month
- Average tenure
Revenue & profitability
- Average management fee
- Ancillary income per property
- Revenue per property manager
- Operating margin
Risk & compliance
- Arrears > 7 days
- Days to re-let
- Routine inspection compliance
- Trust account exceptions
Quality of the rent roll
- Average rent per property
- Concentration risk
- Multiplier estimate
Entering your numbers is the easy part. Nothing to integrate. Nothing for IT to sign off.
Typing in your figures takes about five minutes. The time you spend after that is the part that pays: understanding what your numbers mean, learning what to do, and talking to people who’ve been there.
Five minutes to enter your figures
One short form, done before your coffee’s cold.
The numbers you already have
Straight from your CRM or EOM report. We show you which ones to pull.
Nothing to connect
No integration, no access to your trust account, no risk to your data.
Then the part that pays
Guides for each gap, live sessions with Kate, a community to ask. We nudge you monthly.
An app, a knowledge hub, a community, and Kate in the room.
Seeing the problem is half of it. You also need to know what to do, who has done it before, and who to ask when you’re stuck.
Your rent roll’s health, every month.
A health score, an indicative value estimate, how you compare, and the three things to fix first.
- Health score and value estimate, updated monthly
- Comparison with agencies of your size and region
What to do about it, in plain English.
Every problem from 60+ audits, with the real story and a step-by-step fix.
- Every number explained: what it means, what good looks like
- “What to do if…” guides linked to your own gaps
People who understand, who aren’t your local competitors.
Ask what you can’t ask locally. Kate reads and replies.
- Direct answers from Kate on your situation
- Principals and PM heads from other regions, not your local rivals
Real answers from a real person.
Kate walks through a real rent roll and takes your questions. Short recordings if you can’t make it.
- Regular live Q&A, recorded for members
- A real person answers your email
Every problem found in 60+ rent roll audits, explained, with the fix.
Real problems from real agencies, tied to the numbers in your own app.
Every issue found in 60+ rent roll audits
The problems, warning signs and fixes, organised so you find yours in a minute.
The 15 numbers that shape profit and value
What each means, what good looks like, how to move it.
State of the Rent Roll · Q3 2026
Where multipliers, lost managements, arrears and fees really sit, by region and size.
The acquisition that cost $700K a year
And the numbers that warned about it nine months earlier.
Why property management pays the bills
And deserves the investment.
Lift profit now, grow your rent roll value later
Four changes that lift profit inside 90 days.
What $700,000 a year in unrealised revenue actually looks like.
A Gold Coast agency bought a second rent roll without checking it properly. Nine months later, this is what we found. Every warning sign was in the numbers.
Roughly $700K a year in unrealised revenue. And about $2M in lost value.
One Gold Coast agency acquired around 350 additional managements, then lost a significant number as the portfolio destabilised. Vacancy and arrears contributed to roughly $700K a year in unrealised revenue. The condition of the rent roll also dragged the likely multiplier from around 3.2× to 2.7×, representing roughly $2M in lost value.
Every one of these numbers was trackable. None was being tracked.
- Managements lost per month7%
- Healthy level1%
- Revenue vs potential-20%
- Likely multiplier2.7×
- Multiplier possible3.2×
- Unrealised revenue per year$700K
You’re not on your own any more. Kate, plus principals who’ve been where you are.
Members join for direct access to Kate. The peer group is the bonus: a small, moderated circle of principals and PM heads, without your local competitors listening in.
Ask Kate directly. Learn from people who’ve been there.
Principals and PM heads running 50 to 2,000 properties. Kate is in the room, reading, replying and running the live sessions. No vendors. No sales pitches. No local rivals.
- →Direct answers from Kate on your specific situation
- →Ask the questions you can’t ask your local competitors
Try everything free for 14 days. Decide after, not before.
Full access to the app, the Knowledge Hub, the community and the live sessions for 14 days. No credit card to start. We only ask for payment if you decide to continue.
Professional
For a principal or PM head running one rent roll. Know where you stand, see how you compare, set a goal, improve.
After your 14-day trial · Cancel anytime
- ✓Rent Roll Pulse Health Check app
- ✓Goals with monthly progress
- ✓Comparison with agencies like yours
- ✓Full Knowledge Hub access
- ✓Private community
- ✓Regular live Q&A with Kate
- ✓Quarterly State of the Rent Roll report
Group / Franchise
For franchise groups or multi-office principals running several rent rolls.
After your 14-day trial · Up to 5 offices
- ✓Everything in Professional
- ✓Up to 5 office accounts
- ✓Group benchmarking across offices
- ✓Quarterly group strategy call with Kate
- ✓Co-branded case studies
- ✓Dedicated success contact
No credit card. No surprise charges. No catches.
Sign up with just your email.
Full access to everything: the app, the Knowledge Hub, the community, the live session if one's that week. No credit card.
We send a friendly reminder.
Two days before your trial ends we'll email you. No automatic billing. You choose whether to continue.
You decide. We don't bill silently.
If you want to continue, add your payment details. If not, your account pauses. Data and progress stay with you.
The questions principals ask. Straight answers.
How is a rent roll valued in Australia?
Buyers start from your annual management income, adjust it for fee discounts, landlord concentration, arrears and attrition, and only then apply a multiplier. In most Australian metro markets that multiplier currently sits somewhere between roughly 2.3× and 3.1× adjusted income, and where your roll lands in that band is shaped by its health, not its size.
Does Rent Roll Pulse give me a valuation?
No. Rent Roll Pulse gives you a health score, an indicative value estimate and an estimated multiplier from about 15 numbers you already have in your property management software, in around five minutes. It is an indicative estimate to plan and track against, not a formal valuation: if you are selling or refinancing you will still need a registered valuer or broker.
What is a rent roll health check?
A monthly measurement of the 15 numbers that shape profit and rent roll value: growth, revenue and profitability, risk and compliance, and the quality of the rent roll. Each one is scored, compared with agencies of a similar size and region, and tied to a goal, so you can see exactly which numbers to move. It is checked every month, not just the year you sell.
What is a good management fee in Australia?
Fees vary by state and market, so there is no single national figure. What matters is whether your average fee sits at or above the band in your market: the rolls sold at the top of the multiplier band in the last 24 months all had fees at or above market, while a 0.5% discount on 200 properties costs about $28,000 a year and roughly $84,000 of sale value at a 3× multiplier.
What arrears rate should a healthy rent roll have?
Two per cent is the ceiling of healthy. Arrears that stay above 2% are a symptom of something structural, usually application screening or low direct-debit adoption, rather than a phone-call problem.
Does Rent Roll Pulse integrate with PropertyMe, Property Tree, Console or other software?
It does not need to. You type about 15 numbers from the reports your existing software already produces, once a month, and the app does the rest. There is no integration to set up, no data access to grant and no IT project.
How much time does it take each month?
About five minutes. Enter your figures, get your updated health score, indicative value estimate and comparison, and see which numbers to work on next. You can update whenever suits you.
How much does Rent Roll Pulse cost?
Professional is $79 a month for one rent roll; Group / Franchise is $249 a month for up to five offices. Both start with a 14-day free trial with no credit card, we email you two days before the trial ends, and there is no automatic billing. Cancel anytime.
Is there a plan for franchise groups and multi-office principals?
Yes. The Group / Franchise plan covers up to five office accounts with group benchmarking across offices, a quarterly group strategy call with Kate, co-branded case studies and a dedicated success contact.
Who is behind Rent Roll Pulse?
Kate Braybrook, Director of Rent Roll Solutions and Australia's leading rent roll health specialist. The app is built on the problems found in more than 60 rent roll audits, and every plan includes the Knowledge Hub, the community and regular live sessions with Kate.
I spent twenty years in real estate: buying, developing, managing, and eventually selling my own rent roll. We took ours from a 2.55× to a 3.3× multiplier, a record for our region. Since then I’ve audited more than sixty rent rolls, and I see the same thing every time: principals find out what’s really going on at the moment it’s too late to fix.
Rent Roll Pulse is the health check I wish I’d had when I was in the chair. And when you join, you don’t just get an app. You get me: I’m in the community, I run the live sessions, and I answer questions myself. Profit is a by-product of rent roll health. Fix the health, and everything else follows.
Know where you stand. Fix what needs attention. Build a healthier rent roll.
Free for 14 days. No credit card, nothing to integrate. The app, the Knowledge Hub, the community, and Kate.