By Kate Braybrook · Leadership · 18 Mar 2026 · 3 min read
There is a quiet shift that happens in every growing agency…
At the beginning, everything runs through the principal (as it should). Every decision. Every client. Every problem. Every win.
Because at some point, the very behaviour that built the business starts to limit it. You become the bottleneck, the safety net, and the unofficial complaints department… all at once.