Why 180 doors sometimes beats 260, and always will

Australian rolls hit a service-quality ceiling somewhere between 140 and 180 doors per PM. Past that, you're growing revenue and destroying value at the same time.

The situation: "You believe more doors always equals more money."

Every principal has seen the pitch: 'grow to 250 doors per PM and watch the margin explode.' The data from rolls that have actually tried it tells a different story. One where growth past the ceiling destroys the very asset it was supposed to build.