You lose the landlord in the first 90 days. They walk three years later.

The decision to leave your agency is almost always made in the first 90 days of the relationship, even when the landlord doesn't act on it for years.

The situation: "Landlords are leaving and you don't know why until it's too late."

Landlords don't churn because of one bad month. They churn because of an early impression that quietly turns into a pattern they eventually get tired of. If you want to fix your retention, don't look at your exit interviews. Look at your first 90 days.