The most expensive habit in Australian PM: discounting the fee

Landlords don't choose the cheapest agency. They choose the one that reduces the ambiguity of handing over a $700k asset. Fee is the excuse, not the reason.

The situation: "You keep discounting your fee to win business, and it never works."

Fee discounting is the most expensive habit in Australian property management. Every 0.5% you cut is a permanent drag on the value of your roll, for a signal that landlords barely register in the decision.